Leadership responsable, un double alignement entre valeurs et engagement RSE

Responsible leadership: a double alignment between values and CSR commitment at corporate and personal level

¹ Burgundy School of Business, Univ. de Bourgogne Franche-Comté (CEREN EA 7477)
² Univ. Toulouse Capitole ; TSM Research (UMR CNRS)

Résumé

La littérature a montré que la RSE influe sur le leadership d’une organisation. Les auteurs proposent une nouvelle définition du leadership responsable qui s’appuie sur un double alignement, alignement des valeurs et des engagements. Pour cela ils s’appuient sur une étude exploratoire qualitative menée dans deux entreprises connues pour avoir été parmi les pionnières de la RSE en France, Danone et Essilor ainsi que du chairman de la Grameen Danone Bank, le prix Nobel de la paix Muhammad Yunus. À partir de vingt-cinq entretiens ils montrent comment un leadership responsable peut être caractérisé en lien avec la culture et les engagements de l’organisation.

Abstract

The literature has shown that CSR influences the leadership of an organization. Our aim in this study is to go further by showing that there is an interdependence between the position of the responsible leader and the corporate CSR strategy of the organization. We propose a new definition of responsible leadership based on a dual alignment, alignment of the organization's and leader's CSR values on the one hand, and alignment of the organization's and leader's CSR commitments on the other. To do this, we rely on a qualitative exploratory study conducted in two companies known to have been among the pioneers of CSR in France, Danone and Essilor as well as the chairman of the Grameen Danone Bank, the Nobel Prize winner Muhammad Yunus. From twenty-five interviews whose content is analyzed through N’vivo, we show how responsible leadership can be characterized in relation to the organization's culture and commitments.